My Web Philosophy |
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I hope your visit here will be a pleasant surprise. The Wesoomi site is not for the typical, arcade minded web surfer. Much like my titles, it is for thoughtful people who like to read. You will find Willie Gaffer's weekly column “The Gaffer’s Variety,” sometimes salty, sometimes funny, sometimes angry, never boorish. In addition, you will find “William's Corner.” It is a weekly column on a variety of subjects. Another column, “The Forum,” is intended to be platform for the expression of a variety of ideas and thoughts from a variety of contributors. I also feature Crazy Louie’s provocative “Thought for the Week”. My other column I call “The Weekly Notes”. It is to present items that come up, which do not require a full essay. In addition, the Wesoomi archives contain a large number of previous essays and notes. What you will not find at this site is obnoxious advertising. My advertising is here but you must click the link to see it. No in-your-face pop up ads will get between you and what you want to see. No flashing floating banners will grab at your eyes. No blaring billboards will insult your thoughtfulness. I do not, and will not, participate in any banner exchange programs though I have had many offers. The hucksters say it will increase traffic to my site. Perhaps so, but at what cost? Traffic is not exactly what I want. I much prefer thoughtful visitors. At Wesoomi, I take a hard line on obnoxious methods. I consider cookies and any other covert marketing practices to be unconscionable. I do not give cookies, not mine or anyone else's. I will never do it! Of course, the people who do it will give you all kinds of rationalizations. When you examine them, you will see they are nothing more than the classic whitewashes of devious peddlers. It hasn’t changed since the first huckster went from door to door selling snake oil. They claim they are doing you a service. I understand that marketing is important. Most websites, after all, are nothing more than vehicles for advertising, including this one. There is no secret at all about my purpose. I created the site to sell Wesoomi products. In that sense, a website is no different than a newsletter, newspaper, or magazine. What you see on websites is advertising. Without that, most sites would not exist. For Wesoomi, the difference is in the method. My method is simple. I give you entertainment and useful information. If you like it, you will return regularly. You will also tell other people about this site. Eventually, I hope you will try my products. Keeping in mind that I want your good will, I will follow some very simple rules. I will not slap you in the face with those obnoxious banner ads or pop up ads. I will not ask you for personal information and bar you if you refuse to give it. I will not place covert information on your computer. I will not invade your privacy in any way. And, I will not clog you email box with shabby, unsolicited advertisements. In short, I will not do anything that I think might alienate you. There is no convincing evidence that my marketing strategy is working to date, but I am here for the long haul. If thoughtful marketing does not work, I will eventually go belly up. That's all. |