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Back to the Forum 2006
Archives I am guy who likes his sugar and sweets as well as anyone, but there is such a thing as too much. I find that Kellogg has carried it to an extreme. They have turned the breakfast food industry into a bottom line predatory marketing con designed to victimize children for profit. Don't believe that? Let's check the facts. Two of my grandchildren were honoring us with a three day visit a while back. We were delighted, of course. They brought many things with them, including their own breakfast cereal. It was by reading the data on the Kellogg box that I found the truth. If you want your kids to act like the have ADHD just feed them this s**t every morning. I can almost guarantee they will be hyper. Fortunately, our grandkids did not eat it every day. Currently about 10 percent of American boys who are 12 years old take some kind of ADHD medication. This is according an ABC news report. I find this to be insane. Does anyone really believe all of these kids have ADHD? I say, forget the Ritalin. Just take the kids off of this garbage and feed them real food for breakfast. Give the a poached egg with toast and fruit juice or milk. That's all. That's all they need and it does not take that much effort. The kids brought a box containing three bags of garbage called respectively Apple Jacks, Cocoa Krispies, and Froot Loops. First I taste tested just one piece of each of these things. They all tasted the same to me, crappy! The reason? It was because, except for the sugar, they had very little native flavor. All of them were approximately half sugar. To me, massive sugar on anything does not taste good. These things were sickeningly sweet. Kellogg tries to fog the issue by adding some vitamins and minerals to this crap, but it does not wash. This stuff has minimum, almost zero, food value. It is, in fact, highly marketed garbage with the marketing aimed directly a vulnerable kids. It is unconscionable on the face of it. It's just as unethical as Girl Scout Cookies. It amounts to victimizing children for profit in both case. It seems as if there is a processed-food industry-wide conspiracy to addict kids to sugar. I keep running into these cases where I end up wishing there really was a hell. All of these industry corporate CEO's and their marketing people belong in hell. What the Kellogg leaders have done is a criminal betrayal of the creator of the breakfast cereal industry, John Harvey Kellogg! The first flaked cereal company was actually founded by John Harvey and his brother Will Keith Kellogg. This was the Sanitas Food Company which they founded in 1900. The two products at this time were corn flakes and a granola like product which they ended up calling Granose. They wanted to call it Granola, but it seems another person owned that name. John Harvey Kellogg (1852, 1943) was a Seventh day Adventist, a surgeon, and an avid vegetarian. In 1866 he became the manager of Seventh-day Adventist Western Health Reform Institute at Battle Creek, Mich. That is quite a mouthful and this institution was later renamed Battle Creek Health Center. Intensely interested in the diets of his patients, John Harvey began to develop a number of vegetable and nut products for them. This is when he developed Granose and his brand of Cornflakes. This guy also founded the Battle Creek College where he sat as first president from 1923 to 1926. In addition, he founded the Miami-Battle Creek Sanitarium at Miami Springs, Florida and had time to write several medical books. Later Will Keith bought out the interests of John Harvey and the cereal company name was eventually changed to Kellogg Corp. Then it began to grow and became the leading producer of cereals. They also added many other products and absorbing a few other companies along the way. It is hard to say where they went from a health oriented company to a bottom line company, but they did. I suspect poor John Harvey the health advocate and devoutly spiritual man would turn over in his grave, so to speak, at what was done with his good name. From a producer of healthy food products Kellogg evolved into
a bottom line marketing firm where anything goes. They use the
very worst tools of behaviorism and target the most vulnerable
segment of our population with their sugar loaded breakfast products.
Where is Draco when we need him?
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